Yesterday a button on my Lucky Jeans popped off. Not fun considering the original price of the jeans, so I decided to glue the button back on. What would I try? Krazy glue of course --- binds most surfaces, metal perhaps? Krazy glue has a great packaging innovation. Single use packets. Reusing a classic Krazy glue tube a second time usually ends in a minor success (after a bout of dry glue wrestling with push pins and needles) and a third time in complete frustration. Single use packets' practicality and ease of use make sense for the wallet and mindset. A happy customer is more likely to be a repeat customer.
Take some time to understand your customers' grievances. Not just the core functional aspects of your product, but ancillary and seemingly minor annoyances.
Customer insights can lead to innovation and all you need to do is ask.
Wednesday, July 9, 2008
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