Innovation's mystique seems to have clouded the simplicity that jump-started so many successful businesses in the US. I just returned from Silicon Valley, the birth place of technology as we know it today. The tech museum in San Jose illustrates the level of creativity that drives one of the history's most profitable wealth generating epicenters.
A simple approach to Business Innovation does not require a PhD, a basement lab, or a team of techies. It requires a seed of creativity and a link to economic value.
To me, business innovation means solving problems.
Whose problems? Customer problems, management problems and even supplier problems are good places to start. Introducing change through new methods, new ideas, or new products drives innovation in everything from toilets to financial investments to iPods. Mathematicians keep negativity out of the term 'problem'. They consider problems to be questions; Questions that need answers.
Overcoming and solving problems has intrinsic economic value.
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