Pickle Process

I came across an Vlasic Pickle advertisement from over a year ago. It caught my attention because it was a process innovation for their customers. It seems food service customers would often have to pour the pickles from the jar into a square container that fits on a buffet line. This of course would mean a pickle jar to dispose of and a square buffet container to wash. So Vlasi packaged their sliced pickles in square container that would fit into the buffet tables. Saving thier customers labor costs and material costs. They had pickle charts (instead of pie charts) to prove it.

Thinking critically about how your product is used can bring insights into improvements and innovation that can be implemented around the product. These typed of ideas in a homogenous trade can bring competitive advantage.