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We are putting a master bedroom addition on our house. I wanted soft floors in the kitchen. I have had tiled kitchen floors before. It's very hard on the knees if you spend any amount of time standing. I looked at vinyl as an inexpensive option. I went to the commercial flooring store to look at samples. They had hundreds of selections. Hundreds and hundreds of samples of versions of fake stone or fake tile or fake concrete and they were all atrociously ugly.

I took some time to think about why it was ugly. Is vinyl flooring just ugly? Is it fake stone that is ugly? What I discovered is that what really drove my aversion was inauthenticity. If the vinyl would just represent itself as vinyl I think it would be okay. Or if it was such a great duplicate that it would be difficult to tell the difference between vinyl and tile it might be ok. It is just blatantly inauthentic.

A lot of people might thing I am ranting and many people will probably think, "Well what do you expect from vinyl?" So here is link to prove my point. The Swedes got it right. Marie and Annica Eklund. Take a common material, give it a twist (literally) and what do you have? To me, it's an authentic vinyl floor.

"Bolon's objective is to always offer the very latest in quality, trends and tendencies in our unique Swedish design flooring. We currently work with world leading architects and designers who choose Bolon flooring because of its textile feel and appearance combined with all the advantages of vinyl flooring."

http://www.bolon.com/
Begone fake stone vinyl flooring, BE GONE!