We spend our intellect and energy inventing ourselves out of the best solutions. At times simplicity rules the world or at least the buses of NY. A return to the bell pull cord. Riders of all ages understand it. Foreign visitors understand it. Bus drivers can easily explain it. It replaces more expensive and less comprehended touch tape buttons introduced in the 80's as technology established its footings. Cheaper to install and repair, the bell cord exudes great functional nostalgia.http://www.nytimes.com/2009/05/13/nyregion/13cords.html
What parts of your business can be pared down and remain the same or maybe evolve to something better?
