I am not sure if this can equate to a pricing strategy but like many I have developed a fly/train/drive cost equation to choose my method of travel, probably like many people. With flying the convenience often outweighs a 12 hour drive, but for Amtrak (a favorite topic of mine) it is not so simple.
I live in East Grand Rapids, MI. And like many in GR, I like to travel to Chicago for the big city lights. Many neighbors spent time shopping in Chicago with the variety of stores that our town doesn't support. If I am to take the train myself, it makes sense. Downtown to Downtown is probably cheaper to ride than to drive. But once you get to around 3 people, it stops making sense. It becomes cheaper to drive. Now I am not sure how busy that train is, but I know they offer specials that you have to figure out how to catch and it certainly is not as easy as American Airlines Super Saver.
I would like to see either an easier way to communicate discounts or something in line with family based pricing. Or super saver packs. Riding that train would sure be easier than finding parking!
Can reviewing your customer buying strategy help you develop a better pricing strategy? What are the top three things that drive your customers buying decisions and patterns?
