Barriers to Innovation and the Importance of Pilot

The New York Times recently wrote about going green in the hospitality industry. The Hilton Palacio del Rio in San Antonio replaced more than 400 toiles with dual-flush models saving an estimated 600,000 gallons of water per month without a single complaint about the toilets. The hold up for other hotel chains is a perceived or expressed concern that consumers aren't sure if they would work.

Journalists write, bloggers blog and consumers when asked to have an opionion will be sure to have one. Testing in context is important. Gaining reaction in an experiential environment can bring closer perspectives than a survey. Granted measure toilet usage can be a bit tricky. Installing in test rooms or locations can be a small step. Dual flush gives consumers an option to save water and solving water usage problems is something US consumers can live with.